2 résultats pour "bernay"

• Bernay.

• Essai en anglais sur la propagande de masse (Edward Bernays, Cambridge Analytica)

  Nowadays, public opinion is constantly being manipulated for commercial or political purposes by people qualified to carry out this mass manipulation. Without realizing it, the population acts according to the choices of those who decide to influence it in their own interest. Edward Bernays, an American publicist, is considered the founding father of modern political and industrial propaganda and he describes his techniques for manipulating opinion in Propaganda written in 1928. More recent...