Présentation orale d’anglais « The show must go on » : fashion faces up to its Covid moment

« Présentation orale d’anglais « The show must go on » : fashion faces up to its Covid moment Introduction : « La Covid » adorned with a Gothic black lace dress in a film: that’s how French stylist Franck Sorbier presented his haute couture collection in the First fashion Week without parades, which ended on Wednesday, July 8, without convincing the critics.

This is another consequence of Covid-19.

Not only did the pandemic have forced Paris fashion week to dematerialize, but it has also considerably slowed down textile production around the world.

This may have rethought the way we consume.

This article has been written by The Guardian (a British newspaper) on September 11 of 2020.

This article provides an overview of the impact of coronavirus on the fashion sector.

Although health remains the priority area in such a situation, post-coronavirus thinking pushes us to ask ourselves what the consequences of covid-19 are in the fashion industry .

The analysis will be separated into 3 major parts: the first one will present fashion as an industry affected by Covid-19.

Then, the article shows a fashion that is reinvented in times of crisis, with a new way of communicating.

Finally, the third part will be towards new purchasing habits.

Resume: While the world has been affected by Covid-19 for several months, on March 18, all non- essential sectors in Belgium, France, and Italy closed their doors.

From creators to producers, the entire industry has been forced to shut down.

Fashion is hit hard by the coronavirus pandemic Those who could transform their production lines.

Like the fashion house Natan and the lingerie manufacturer Van de Velde in Belgium, Prada or Louis Vuitton, for example, have manufactured masks and gowns for hospital staff and doctors on their production lines.

The fashion industry decides to get involved in the fight against the epidemic. In May, when Europe was at a standstill and their shows were canceled, each brand was looking for a solution to present its new collection.

In July, the fashion councils of London, Milan, and Paris organized for the first-time digital Fashion Weeks for men's collections.

Digital catwalks have allowed creators to express themselves in new ways: they were inspired by the situation and there is great creativity in seeing the situation.

But virtual experiences do not completely replace fashion shows as we have known them. Development: I) La mode, une industrie touché de plain fouet par le Covid-19 If fashion is as affected by covid-19, it is initially because it is countries that play a major role in this industry that have been the first victims of the pandemic, thus blocking all manufacturing processes.

With the quarantine and containment of China, in particular, the "factory of the world," as well as Italy, the fashion sector is suffering from the full drive from the situation.

The figures speak for themselves: a decrease in revenues of 27 to 30% is expected this year for the fashion industry.. »