Grand oral Llcer- métier du numérique et du digital

« O RAL O RIE N TA TIO N PREMIÈRE P ARTIE I N TR O DUCTIO N I n th e d ig it a l a ge, c o m panie s c a n n o lo ng er i g nore th e m ark e tin g s tr a te gy o f s o cia l n etw ork s.

T hese te ch nolo gic a l to ols h ave b eco m e in dis p ensa ble t o day fo r c o m munic a tin g in t h e p riv a te s p here lik e w is e in th e p ublic d om ain . M any c o m panie s u se th em to e nhance th eir m ark e tin g o r a dve rtis in g a ctiv it ie s.

T he q ue stio n I h ave c h ose n is h ow t h e e m erg en ce o f t h e In te rn et a n d s o cia l n etw ork s h as f a v o re d t h e a d ven t o f n ew d ig it a l p ro fe ssio ns in t h e c o m munic atio n a n d d ig it a l in fo rm atio n f ie ld ? I f I c h ose th is q uestio n, it is fir s t o f a ll b eca u se m y p ro fe ssio nal p ro je ct is lin ke d to c o m munic a tio n b ut a ls o to d ig it a l a nd I fo u nd th is s u bje ct in te re stin g fo r v a rio us r e aso ns. F ir s t o f a ll, w antin g to b eco m e a C om munit y M an ager, t h is q uestio n a llo w ed m e to d eepen m y k n ow le dge a bout th e o rig in s o f th is p ro fe ssio n a nd it s b egin nin gs.

M ore ove r, b ein g in a n e ra w here th e p re se nce o f th e In te rn et is a lm ost in evit a ble , i t s e em ed in te re stin g to m e to b e a ble to s e e h ow , b eyo nd b ein g a n e nte rta in in g a nd r e se arc h to ol, th e In te rn et h ad im pacte d o ur s o cie ty b y b ein g a to ol fo r c re atin g n e w p ro fe ssio ns. M ore ove r, th is q uestio n w as p art o f t h e " R epre se nta tio n" th em e a nd th e " In fo rm a nd b e i n fo rm ed" s tu dy a xis w hic h is o n th e p ro gra m o f th e A M C s p ecia lit y in E nglis h b eca use th anks t o th e c o m munic a tio n a nd d ig it a liz a tio n o f tr a dit io nal m edia , it is e asie r t o h ave in te ra ctio ns.

H ow eve r, th e jo b o f C om munit y M anager m ain ly r e quir e s in te ra ctio n w it h a d iv e rs e p anel o f p eople .

F in ally , if I c h ose to ta ke th e E nglis h s p ecia lt y fo r th is o ra l i t is b eca use th is s p ecia lt y w ill h elp m e f o r m y f u tu re p ers o nal p ro je ct, w antin g to r e aliz e it a bro a d a nd if p ossib le in a n E nglis h -s p eakin g c o untr y s u ch a s th e U nit e d S ta te s o r C an ada fo r e xa m ple . T o a nsw er th is q uestio n, I w ill s e e in th e fir s t p art w hat a re th e c a use s o f th e e m erg ence o f t h e In te rn et, a nd th en I w ill a naly ze in a s e co nd p art h ow s o cia l n etw ork s h ave p artic ip ate d in t h e c re atio n o f th ese n ew d ig it a l p ro fe ssio ns. D EVELO PM EN T I n g enera l, s o cia l n etw ork s a re u se d m ain ly f o r c o m munic a tio n a nd b usin ess.

H ow eve r, t h ey a re a g re at le ve r to a ch ie ve o th er g oals s u ch a s s ta yin g a bre ast o f tr e nds a nd s ig nals f r o m o ne's m ark e t, a nim atin g c u sto m er r e la tio ns, r e cru it in g, o r m ain ta in in g o ne's r e puta tio n. A cco rd in g to v a rio us s tu die s, th e s e arc h fo r n oto rie ty a nd th e m anagem ent o f c o m panie s' o nlin e r e puta tio ns a re th e m ain d riv in g r e a so ns fo r a p re se nce o n s o cia l n etw ork s. T hanks to th e In te rn et, c o m panie s c a n r e ach a ta rg e te d p anel to s e ek th e fa m ous c o m mit m ent.

T hat is w hat g iv e s a ll it s im porta nce t o c o m munic a tio n d evic e s o rie nte d o n th e d ig it a l.

T hanks to th is c o m mit m ent, c o m panie s c a n g o a bove a nd b eyo nd s o le ly d eliv e rin g a s h allo w a dve rtis in g m essa ge; it w ill a nch or a s tr o n g m eanin g in th e c o nsu m er's m in d.

A nd t h is c o m mit m ent w ill b e m ore e ff e ctiv e w it h c o nte nt t h at lo oks le ss lik e a n a dve rtis e m ent b ut. »